Our application idea is based on Ainak LeaPP web application. We want to build a B2B & B2C e-commerce promoting and selling products integration​ application.

The purposes of the app are:

• "Photoshop" furniture into the room but with more options, less hassle, and no collaging skills/software necessary​
• Improve furniture visualization intuitively and effectively, ultimately boosting online sales​
• Increase the business value of a company by expand their digital marketing strategy​

Please find detailed information of our application from the attached presentation below.

Possible User Personas

Emily, a business student, represents target users who are motivated to change the look of a space. For the first time, Emily is getting her own apartment and needs to furnish it. She is looking for quality on a budget. She is concerned about finding a sofa that fits in her narrow living room and a single bed that fits in her bedroom too.

Alex, CEO of a furniture selling company, represents target users who are aiming in developing a new selling method in the industry in order to improve the company's digital marketing strategy. He is looking for an online platform where his customers not only to have a possibility to customize their interior ideas using the application, but also be able to add those chosen items to the shopping basket and make the purchase immediately and directly whenever customers are ready. (secondary plan)

John, a blossoming interior design student, represents target users who are motivated to explore new interior design ideas every day.  He is seeking to an application where he can practice and translate his passion for design into every space he works on. He approaches each project as a puzzle, and believes his job is to create the pieces that blend beauty, function and practicality, reflecting on the best possible look for the budget, way of life, and specific measurements of the location.

Chosen User Personas

We have decided to create the user journey map based on this chosen user persona.

Scenario

John, a Business Administration student, will move with his family to a new apartment. As he is more familiar with technology than his parents, his mom asked him to help in selecting and purchasing furniture. As they live on a relatively limited budget, it is important for him to be able to choose from a range of affordable options.

John is not a specialist in the field, but he knows that he wants minimalistic, but nice furniture that would not be very expensive, but would fit well. As he is willing to spend time on selecting the furniture and buying it, he logs in on the platform and starts with creating a room based on the offered presets, then interacts with the offered models and decides on the ideal options depending on the quality-price ratio.  Further on, he proceeds with the whole floor. Despite the fact that John is a relatively impatient type of person, the platform fits hist taste, as it is easy to use and fast to work with.

As John uses social media a lot, trends and others’ opinions influence him a lot. For this reason, he uses inspirational images found online in his mission of virtually furnishing the new place. Also, after deciding on the final layout for the rooms and the ideal designs, he uses the share function to ask for his relatives’ and friends’ opinions. After he gets positive reviews he is satisfied to know that the last hours were spent in a practical way and that he managed to find what he needed, so he adds the products to the cart and pays for the sent order.

User Journey Map

If the image is too small, please download the image in the above link.